What Technical Evangelists do: They spread the good word about new technologies to customers business/technical customers. These experiencd and tough-minded folks don’t convince easily, and they’re always busy. You need to show them, quickly, accurately and convincingly, how your ideas give them what they need.
To do it right, you need deep technology skills and deep communication skills.
Topics include information privacy, information management, software development practices, software architecture, and more.
Here’s a sample of how I’ve boosted organizations by speaking out to savvy and hard-to-convince audiences.
- For Unicorn Solutions, an enterprise software startup, I lectured at 12 conferences and published 10 articles in leading industry journals, as well as the company’s core White Paper, leading to Unicorn’s recognition in the market as an central innovator in semantic information management systems.
- At IBM, I lectured at 10 IBM and industry conferences, published 8 articles and an official White Paper, leading to the funding of our product idea by IBM executives, and later to market recognition of the product and increasing sales.
- For Mainsoft, I wrote a key White Paper on their next-generation product, positioning the company for a successful transition to a new product space.
- For the Machine Intelligence Research Institute, I identified the need to reach out to the academic community and the general public. So, I published 6 articles, including 2 peer reviewed and the first-ever article on the topic in a popular science magazine. I also lectured in peer-reviewed and popular conferences, and initiated contact with professors and tech leaders in Israel. The result was a breakthrough year in which the organization measurably had more impact that all 11 previous years combined.
- For RightJoin.io, I published 10 articles in some of the highest-traffic websites, including Pando, Business Insider, ReadWrite and others. Some articles were about a better way to do business, some were funny, and some were both. The result was increased interest and important business contacts.
- Not in tech evanglism, but amazingly successful: I was the first to notice the stealthy beginnings of a project to build an untested ground-heating and oil extraction facility in a national park area. I launched a website, engaged with the media (leading to multiple articles in mainstream newspapers), and brought in area residents as activists. A coalition grew, and four years later, we gained a seemingly impossible political victory in stopping the project and saving the area’s national parks.